Cate Reese's NIL Partnership with Newegg

Eric Wein

UA's Cate Reese is promoting Newegg during this month’s women’s basketball tournament as part of an NIL deal. (Photo: Business Wire)
Reese, an All-Pac-12 First Team selection this season, is the first collegiate athlete to partner with Newegg. She will be featured in the company's sales site banner, promotional videos and social media starting Monday and continuing through the NCAA Women's Tournament.
Reese recently took part in a promotional shoot and appears on the homepage of the company's website. Off the court, Reese made the 2020 & 2021 Pac-12 Winter Academic Honor Roll.
“The example Cate sets as a hard-working student-athlete along with using tech products makes her a great promotional partner for Newegg," said Benny Tam, Newegg's Vice President of Category Marketing and Merchandising, via a release.
Reese dislocated her shoulder on Feb. 20 and has missed the team's last three games. She is expected to play when No. 4 Arizona hosts 13-seed UNLV at McKale Center Saturday night in the first round of the NCAA Tournament.
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Posted Jun 6, 2025

Arizona women's basketball star Cate Reese partnered with Newegg for NCAA Women's Tournament promotions.

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Timeline

Feb 2, 2022 - Apr 6, 2022

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Newegg

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