WebApp for Account IQ
Vivek Clinton
MarketsandMarkets is a competitive intelligence and market research platform providing over 10,000 clients worldwide with quantified B2B research and built on the Give principles
Client Requirements
Developing a consistent and appealing visual design language that aligns with the brand identity.
Creating a seamless experience for campaign management and performance monitoring
Designing an intuitive and user-friendly interface for sales representatives to process data captured from multiple data sources along with easy access to the AI-powered features.
Ensuring accessibility and responsiveness across various devices and screen sizes.
Our Process
Conducting user research to understand the needs and pain points of sales representatives and their workflows.
Analyzing the existing sales support tools and processes to identify areas for improvement.
Defining the key features and functionalities of the AI-powered application, such as lead information retrieval, custom response generation, and landing page customization.
Creating user personas and developing user flows and wireframes for the different features.
Design the user interface, incorporating principles of usability, accessibility, and visual appeal.
Outcome
Higher adoption and satisfaction among sales representatives.
Increased productivity and efficiency in lead management and follow-up processes.
Positive feedback on the accuracy and relevance of the AI-generated responses and landing pages.
Measurable improvements in conversion rates and sales performance.
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Posted Nov 30, 2024
Conducted user research, analyzed tools, defined AI features, created personas, and designed a user-friendly interface. Boosted sales adoption, conversion rate
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