KETHEC | Brand Identity & UX

— Challenge

Kethec, a multidisciplinary engineering company, looking for a branding solution that represents its motto: Pursuing constant innovation. The challenge was to merge dynamism, evolution, and professionalism while maintaining visual consistency with other companies from the same corporate group it belongs to.

— Result

A modern logotype that complements the icon inspired by the union of the letter "K," and an arrow that symbolizes progress. The visual identity is enhanced by a palette of electric blue, black, and white, exuding energy and sophistication. Geometric dynamic shapes were added to suggest motion and reinforce the concept of evolution.