Souper Branding
Sarah Elao
"Far from it all, close to taste"
This is the slogan for this rural meal delivery service: Souper.
The advertising I propose focuses on three key points:
- Health: the vegetable motifs and the slogan evoke the healthy side of the products.
- Proximity: the design emphasizes the natural aspect and local production, for example with the message "near you."
- Dynamism: I used bright colors to create a more modern and energetic image.
The logo depicts hills evoking the countryside with an arrow landing in the center of the circle. The arrow is actually a fork (meal delivery) with a leaf at the end (healthy meals, local vegetables).
The typography is rounded and soft to express conviviality. The logo is intentionally written in lowercase to convey this image of simplicity and proximity.
Do you also need 360° Art Direction?
Logo, complete visual identity, signage, advertising, street displays, textiles, etc.
Contact me: elaosarah@gmail.com
Visit my website here: https://www.pulsellar.com
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Posted Apr 23, 2025
Souper is a rural meal delivery platform.
