The innovation of the project was to have an exhibition of billboards on the streets of different cities, each one showing something of the private life of a researcher. Each billboard was linked to the researcher's story.

After the removal of the billboards, the exhibition had to be accessible online.

This was a challenge as regards the user experience and its accommodation with the project requirements.

The solution was an easy one: QR codes, using URL parameters to differentiate access from the billboard and access from social media and links.

The first round of the project involved ten researchers, and the client is looking forward to another round next year.