BAYADA |Project Excellence at Global Health Care Leader
Jennifer Zoga
Global Home Health Care Dedicated to People
The BAYADA White Shoes Symposium is a one-day educational event steeped in organizational culture and tradition. This prestigious clinical leadership symposium features renowned subject matter experts who share their expertise on some of the most important issues in healthcare today. Clinical leaders from around the globe gather for this annual opportunity to enjoy camaraderie, professional education, and recognition for the essential work they do to lead BAYADA and provide excellence in home health care. This is the story ⬇️
Jennifer has a talent for bringing people together to achieve huge goals. I engaged with Jennifer to fill the role of strategic project manager for a complex cross-division event long overdue for transformation. I was impressed with Jennifer's grace under fire and her ability to get people on board as a team -- even when folks initially had differing opinions on that vision. With her easy-going personality, she drew the best out of her internal client team by building a collaborative atmosphere. As a leader, she is quick with a shout-out for her teammates and inspires everyone with a new perspective. Jennifer would be an indispensable asset for any organization requiring leadership, communication, and strategic planning skills and comes with my heartfelt recommendation.
CAROLINA LOBO, CMO
The Need
A thoughtful project manager was needed to forge an alliance between the clinical leadership team and marketing teams at BAYADA to make an annual event into a signature showcase symposium so that all stakeholders see clear value propositions. This project leader was tasked with ensuring BAYADA’s overarching strategic mission was driving the marketing plan of the event while success was measured by reaching key stakeholder audiences’ objectives for the event.
The Result
I created a strategic and actionable marketing plan for the event with a 8-month calendar of targeted campaigns including (but not limited to):
Renaming and expanded positioning of the White Shoes event;
Pre-event internal rebranding and promotional campaigns;
External event promotion and public relations strategies before and during the event;
Traditionally provided internal communications support throughout the project;
Post-event momentum campaigns; and, finally,
Marketing research and knowledge transfer for future event growth
Here are the results ⬇️
I used collaborative leadership as a senior project manager to implement the strategic marketing plan’s external and internal marketing programs with clear and positive direction of the existing marketing and design teams at BAYADA and external resources as required.
I successfully managed an improved, strategically-aligned budget (from previous years) that grows the historical event marketing budget (communications support only) to expand and to include external initiatives and internal change communication support.
Need leadership for a big initiative or change management scenario?
Each project leadership role is fully customizable to your strategic needs, but with one thing in common, I will ALWAYS give you an extra sprinkle of creativity. Achieve ambitious project outcomes with great communication and culture. Save time, mental health and effort with a supportive leader that wants you to shine, that's what I'm here for!
