Friends of The Earth Ireland is a community at the heart of the growing movement for a just world with zero pollution. This particular project aims to tackle usage and disposal of plastic. To learn more visit https://www.foe.ie/

The Task

Create a campaign to encourage people to decrease usage of plastic.

The Idea

Make plastic a thing of the past. Our planet is under serious threat — over 8 million tons of plastic is dumped in our oceans every year and it is causing devastation to marine life and the environment.

My Role

Creative ideation, headline copy.