AI Apply is a SaaS platform that helps job seekers streamline the job hunt using AI-powered tools. With a mission to make job applications faster, easier, and more effective, they needed a way to build trust quickly and cut through the noise on social platforms.

That’s where UGC came in.

I partnered with AI Apply to produce user-generated content tailored for paid ads on Meta designed to feel organic, deliver value fast, and encourage action from job seekers who are actively scrolling for solutions.

Like many early-stage SaaS companies, AI Apply had a great product but standing out in a crowded, competitive market was tough.

They needed ads that didn’t look like ads, something scroll-stopping, human, and relatable that could test different messaging angles without a big production budget.

Their key ask was simple: ➡️ Create authentic UGC ads with multiple hook variations to test what truly connects with their audience.

I produced a complete UGC ad package designed for testing and performance. Each ad followed a clear structure built for conversions—with a conversational, relatable tone to match the audience’s current pain points.

What I delivered:

Three hook variations per video to test different angles

First-person storytelling to build connection and credibility

Clear, concise structure with natural CTAs to encourage clicks or signups

Organic-style filming (native to TikTok/Instagram) to blend into the feed while still being strategically scripted

All content was delivered in high resolution, ready to use in paid campaigns with platform-optimized formatting.

The client was highly satisfied with the work delivered particularly the variety of messaging angles and the ready-to-use, plug-and-play format that made campaign testing easy.

This project is a strong example of my ability to:

Create performance-driven UGC content tailored for SaaS ad campaigns

Collaborate with tech brands targeting niche audiences

Combine creative storytelling with strategic messaging and conversion principles

📈 Looking for UGC that makes your SaaS brand feel more human—and converts? Let’s create ad-ready content that connects with your audience and drives action.