Revolutionizing performance diagnostics
In 2019 we had the pleasure of meeting the founders of innoVIVA at a startup networking event. Their new product, LactoLevel, an innovative handheld device for athletic performance diagnostics, immediately caught our attention. The cutting-edge, mask-free technology was still in its early development stages, and we were genuinely intrigued.
The LactoLevel device and two screens of the LactoLevel companion app.
THE BIRTH OF A DYNAMIC PARTNERSHIP
Our collaboration with innoVIVA began shortly after our initial encounter, marking the birth of a dynamic partnership. We immersed ourselves in various facets of the project, offering invaluable support and consultancy. Through a series of discussions and workshops, we defined LactoLevel's vision, identified its target audience, and mapped its strategic market placement. Crafting a compelling pitch deck was instrumental in attracting key investors and partners, securing crucial funding for product development.
Some screens from the LactoLevel companion app.
ELEVATING BRANDING AND DESIGN
Today our involvement extends to both marketing and the development of the LactoLevel companion app. On the marketing front, we spearhead diverse product communication initiatives, including brand strategy and identity design. We designed and developed the website - lactolevel.de, while providing design consultancy for the online shop. Additionally, we offer guidance in establishing a dynamic social media presence.
It's also worth highlighting an exciting project: the design of LactoLevel sportswear, worn by our brand ambassadors and the accomplished LactoLevel triathlon team.
A VISION COMING TO LIFE
The conception of the LactoLevel app has been a constant undercurrent since our collaboration's inception, evolving in tandem with the LactoLevel device. We embarked on an iterative, user-oriented journey, conducting numerous user research and testing sessions to align the app with athletes' needs. This allowed us to refine the user experience and create an intuitive and informative app design.
On the technical front, we are dedicated to ensuring the app seamlessly communicates with the LactoLevel device, streamlining the test process and data evaluation for users. While the development of the LactoLevel app is ongoing, we take pride in our accomplishments thus far and eagerly prepare its market launch.
An example test evaluation.
Screens from the LactoLevel companion app.
Sportswear designs for running and biking.
The LactoLevel responsive webpage.
