Case Study: Motion Fuel
Declan Bloodworth
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Posted Jul 31, 2023
Full Branding Strategy, Logo Design, Social Media Design, Packaging Design
Motion Fuel is an emerging eCommerce brand that specializes in providing high-performance athletic clothing and gear to fitness enthusiasts and athletes.
Objectives:
- Create a distinctive brand identity that sets Motion Fuel apart from its competitors and resonates with the target audience.
- Craft a brand message that motivates customers to lead an active lifestyle and embrace the joy of movement.
Color Palette:
Black #000000
- Symbolizes strength, power, and determination.
- Used for typography, backgrounds, and accents.
Grey #808080
- Represents balance, neutrality, and endurance.
- Used for backgrounds and subtle design elements.
White #FFFFFF
- Signifies purity, clarity, and the canvas of possibilities.
- Used for backgrounds and typography.
Yellow #FFC107
- Radiates energy, optimism, and enthusiasm.
Used as an accent color for calls-to-action, highlights, and dynamic elements.
Typography:
Header: Montserrat
- Clean, modern, and bold.
- Used for headings, titles, and prominent brand text.
Body: Open Sans
- Clear, legible, and versatile.
- Applied for body text, paragraphs, and content blocks.
Imagery:
- High-quality, dynamic images relecting fitness, movement, and a sense of accomplishment.
- Use candid shots of people in motion, both indoors and outdoors.
- Maintain a balance between active poses and lifestyle shots to showcase versatility.
Brand Applications:
Apparel and Products
- Motion Fuel logo is placed on apparel and products subtly, maintaining a premium and minimalist look.
Digital Platforms:
- Consistent use of colors, fonts, and logo placements across the website, social media, and digital marketing materials.
Print Collateral:
- Ensure the logo and color palette are used consistently in brochures, catalogs, and promotional materials.
Iconography:
- Utilize simple, sleek icons that reflect motion, fitness, and activity.
- Consistent stroke weight and style for a unified appearance.
Moodboard:
Social Media:
Mockups:
