Case Study: Motion Fuel

Motion Fuel is an emerging eCommerce brand that specializes in providing high-performance athletic clothing and gear to fitness enthusiasts and athletes.

- Create a distinctive brand identity that sets Motion Fuel apart from its competitors and resonates with the target audience.

- Craft a brand message that motivates customers to lead an active lifestyle and embrace the joy of movement.

Black #000000

- Symbolizes strength, power, and determination.

- Used for typography, backgrounds, and accents.

Grey #808080

- Represents balance, neutrality, and endurance.

- Used for backgrounds and subtle design elements.

White #FFFFFF

- Signifies purity, clarity, and the canvas of possibilities.

- Used for backgrounds and typography.

Yellow #FFC107

- Radiates energy, optimism, and enthusiasm.

Used as an accent color for calls-to-action, highlights, and dynamic elements.

Header: Montserrat

- Clean, modern, and bold.

- Used for headings, titles, and prominent brand text.

Body: Open Sans

- Clear, legible, and versatile.

- Applied for body text, paragraphs, and content blocks.

- High-quality, dynamic images relecting fitness, movement, and a sense of accomplishment.

- Use candid shots of people in motion, both indoors and outdoors.

- Maintain a balance between active poses and lifestyle shots to showcase versatility.

Apparel and Products

- Motion Fuel logo is placed on apparel and products subtly, maintaining a premium and minimalist look.

Digital Platforms:

- Consistent use of colors, fonts, and logo placements across the website, social media, and digital marketing materials.

Print Collateral:

- Ensure the logo and color palette are used consistently in brochures, catalogs, and promotional materials.

- Utilize simple, sleek icons that reflect motion, fitness, and activity.

- Consistent stroke weight and style for a unified appearance.