Case Study: Dreamscape Doodles

Dreamscape Doodles is an innovative ecommerce shop that brings together the world of stationery and apparel with the vibrant imagination of an artist. From whimsical stationery to artistic apparel, Dreamscape Doodles aims to capture the hearts of art enthusiasts and ignite their imagination.

- Establish a distinctive and artistic brand identity that showcases the imagination and creativity of the artist behind the designs.

- Craft a brand message that encourages customers to explore their creativity, embrace their dreams, and express their unique personalities through artistic products.

- The target audience consisted of individuals who appreciate art, value uniqueness, and seek products that reflect their personalities and passions.

- Existing artist-inspired ecommerce brands were examined to identify gaps in the market and opportunities for Dreamscape Doodles. This presented a variety of options, but few offered artistically driven products with a focus on dreams and creativity.

- The brand name "Dreamscape Doodles" perfectly encapsulates the essence of the business. The logo features a doodle-like representation of a cloud, reflecting the artist's creative flair.

- "Vibrant Designs to Awaken Your Inner Child" became the core brand message, inviting customers to embark on a journey of creativity and self-expression with Dreamscape Doodles' products.

- The color palette of blue and white was chosen to evoke a sense of wonder, creativity, and simplicity, while complementing the dream-inspired theme.

- To align with industry trends and appeal to environmentally conscious consumers, Dreamscape Doodles incorporated sustainable materials, ethical sourcing, and eco-friendly packaging.

Packaging - The unboxing experience was carefully designed to be a delight, with artistic packaging and personalized notes adding a touch of magic to each order.

Products - Dreamscape Doodles launched a captivating range of products, including notebooks, planners, apparel, tote bags, and more, each adorned with the artist's imaginative designs.

Social Media - Engaging content, including behind-the-scenes glimpses into the artist's creative process and interactive art challenges, fostered a loyal and connected community.

Positive Customer Feedback - Customers embraced the artist-inspired designs, appreciating the unique and imaginative touch that set Dreamscape Doodles apart.

Increase in Sales - Dreamscape Doodles successfully attracted a diverse customer base, increasing sales by 16%.

Sustainable Image - By incorporating eco-friendly practices, Dreamscape Doodles was able to successfully appeal to environmentally conscious consumers.