Anemone faced the challenge of establishing a distinctive visual identity in a sector characterized by rapid shifts, trends, and technological advancements. They needed a brandmark that would be flexible enough to accommodate variations while retaining its core essence. Anemone aimed to stand out in a crowded marketplace and create a lasting impact on their target audience through innovative branding.

The result was the development of four distinct brandmarks for Anemone, each featuring slight styling changes. These variations allowed Anemone to leverage their brand identity in a versatile and captivating manner across various marketing materials. By introducing subtle modifications, the brandmarks retained their core essence while adapting to the everchanging crypto space.