Project Background: As part of an ongoing effort to position Disheey as a leading solution in the restaurant industry, I undertook a major redesign of the company's website. The original website contained some visual, structural, and content-related shortcomings which were greatly impacting the user experience and engagement. The website redesign aimed to enhance the user journey, improve content clarity, and increase engagement through a more cohesive and strategically structured online presence.

Challenge: Effectively showcase Disheey’s value proposition and enhance user experience and engagement on their company website.

Outcome:

80% boost in demo sign-ups

50% reduction in task completion time

35% increase in user satisfaction