Weaselrat: Brand Identity & Founder

Set out to revolutionize the fingerboarding skating experience with expertly crafted fingerboards, WEASELRAT draws inspiration from a rich skateboarding heritage by infusing the brand with a passion for high-quality materials and craftsmanship. 

Set out to provide high-quality, products that empower individuals to push their creativity, express themselves, and dive headfirst into the gritty, immersive world of miniature skateboarding.

The brand needed to stand out, appeal equally to the established fingerboard community as well as the casual collector interested in accurate miniature scale models of skateboards. A retro-inspired look behind the typography and colors, and Ollie, the brand mascot, with a mischieveus character, will help this brand stand out through its personality.