Visual Identity Redesign for YNAB Homepage
Billi Aspinwall
Advanced Tools for You need a Budget (YNAB): Visual Identity Design
Problem: Client felt their original site felt dated, and didn't reflect the value of the community tool.
Project Goals:
To redesign the home page in order to emphasize the following:
Modernize their interface
Establish a cohesive brand identity
Create a fully responsive experience across desktop, tablet, and mobile
Encourage users to interact with new free cash feature
The Designs
The home page we started with:
While the site had all the key information, as well as clean/organized side bar navigations, there were some issues that stood out to me:
Limited visual hierarchy
Text heavy information with limited visuals
No call-to-action for free cash feature
The home page that was designed:
Improvements:
Free cash ($948) is the clear hero with size/color emphasis
Modern dark UI with cohesive brand colors (purple, teal, orange)
Data visualization (progress charts, pie charts) to make information more scannable
Better spacing and clear module purpose
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Posted Dec 5, 2025
Redesigned YNAB's homepage for a modern, cohesive identity and responsive experience.
