Visual Identity Redesign for YNAB Homepage

Problem: Client felt their original site felt dated, and didn't reflect the value of the community tool.

To redesign the home page in order to emphasize the following:

Modernize their interface

Establish a cohesive brand identity

Create a fully responsive experience across desktop, tablet, and mobile

Encourage users to interact with new free cash feature

While the site had all the key information, as well as clean/organized side bar navigations, there were some issues that stood out to me:

Limited visual hierarchy

Text heavy information with limited visuals

No call-to-action for free cash feature

Improvements:

Free cash ($948) is the clear hero with size/color emphasis

Modern dark UI with cohesive brand colors (purple, teal, orange)

Data visualization (progress charts, pie charts) to make information more scannable

Better spacing and clear module purpose