The clients needed more of the right leads and were still prospecting by hand. I designed and built about 80% of a shared engine that watches social posts, competitor audiences, intent signals and tech stacks, scores every profile against the client's ideal customer, and only then pays for enrichment. Small models make the fit calls and rules handle the rest. Each client is a config file: one wanted quality only (435 qualified leads for €3 on the first run), another wanted volume (7,000+ leads, 28% reply rate).