OVERVIEW The ecosystem comprises a suite of web-based predictive analytics tools designed to empower users with informed sales strategies.

PROJECT BRIEF The primary goal was to enhance user workflows, enabling quicker responses to market dynamics and enhancing the clarity of recommendations.

ROLE Lead product designer

METHODS I conducted interviews with users and stakeholders to comprehend their requirements and conducted a usability audit to identify workflow gaps. Leveraging insights from user needs, I implemented viable solutions through A/B testing.