Determine how fans can find value in digital collectibles to increase their engagement in the Stanible app

Our team interviewed fans of celebrities to understand purchasing behavior related to their experiences. We then identified priority features based on insights from the interviews along with consultations with developers. To measure user satisfaction with these features, we created a prototype of our concept and conducted usability testing. Finally, we designed a second iteration of the prototype to reflect the insights from our usability testing and prioritized recommendations for improving stickiness.

A personalized digital experience

The ability to share curations with their network

Ability to quickly track and access drops

Prefers physical memorabilia

Struggles to find value in digital items

Desired merchandise quickly runs out of stock

Constant buyer’s remorse

Our team listed possible features that may encourage Stans to frequently use the app. Using a prioritization matrix, we grouped the features based on 1) recurrence, and 2) development complexity. The team recommended putting a high priority on evergreen tasks with low development complexity.

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A study by WebEngage reports, push messages can increase a mobile app's open rate by almost 26% and boost the retention rate by almost 92%.

Using the System Usability Scale, we determined that curating collectibles to show on the user’s profile has an ‘Excellent’ perceived usability with an 86.25 SUS score.

During the presentation, the clients also realized another point of focus that can added to the marketing roadmap. The wallet feature, while requiring more development resources, can be prioritized in their roadmap as they continue to develop the app.

Diversify the type of content that the celebrity creators post on the app. This feeds into the user’s desire to be regularly updated about their favorite celebrities.

Further test and iterate designs focused on the discoverability of tasks and rewards within the app to encourage more rewarding app interactions.

To nudge users into purchasing premium collectibles, introduce collectibles that can be earned in a shorter amount of time. This will allow users to visit the Stanible app frequently to complete rewarding tasks.