When a person is looking to hire a design agency, they are faced with a wide array of options on the web that they need to compare. Keeping this in mind, I apply Occam's razor principle, a mental model that holds that the simplest option is often the best. Therefore, I opt for a clean and simple design. I believe that potential clients, when comparing different landing pages, will lean towards the simplest ones. This is because, psychologically, we tend to perceive what is simple and aesthetically pleasing as the most useful and superior.