Wagh Bakri Premium Brand Identity System
Rohit Shihora
BRAND STORY
RESEARCH AND ANALYSIS
WHY REBRANDING AND LIMITATIONS
HANDWRITTEN CARVING
LOGO VARIANTS AND PALETTE
TYPOGRAPHY
PACKAGING LOOK
DIGITAL CREATIVES
SOCIALS
THE CONCLUSION
Wagh Bakri has been in Indian households for over 130 years. The tea is trusted. The brand, visually, hadn't kept up so far. This rebrand explores what a premium identity system could look like for a heritage brand entering modern retail and digital shelves.
The work covers the full system: hand-carved wordmark, logo variants, color palette, typography, packaging across product tiers, digital creatives, and a social content framework.
Every decision was made to close one gap: strong product trust, weak shelf presence.
Like this project
Posted Jul 18, 2026
Concept rebrand of Wagh Bakri, a 130+ year tea legend. Full brand identity system: visual identity, packaging design, social campaign.
