Sales Consulting Logo Design for People Matter Selling

Project description: I designed a professional and engaging logo for People Matter Selling, a brand that prioritizes authentic connections in sales. The design aligns with their mission of trust, empathy, and storytelling. Using a strategic color palette and typography, I created a primary and secondary logo that ensures versatility across digital and print platforms. This project focused on visually reinforcing the brand’s core values while maintaining a modern and approachable aesthetic.

About the Client:

People Matter Selling is a sales consulting and training company focused on building real human connections. Their mission is to empower sales professionals through authenticity, empathy, and storytelling, fostering relationships that drive meaningful success.

Design Process:

Understanding the Brand:

Studied their core values, mission, and storytelling-driven approach. Concept 

Development:

Explored multiple design concepts reflecting professionalism, warmth, and connection. Additionally, I considered the client's provided image featuring a hand holding a tree, incorporating its essence into the design approach.

Typography & Color Selection:

Used Georgia for a sophisticated touch and Source Sans Pro for readability, maintaining their established brand guidelines.

Refinement & Finalization:

Delivered a polished primary and secondary logo (icon) that seamlessly integrates across platforms.

Final Delivery:

Provided all necessary formats, ensuring ease of use for social media, presentations, and marketing materials.

Final Deliverables:

- High-resolution logo files: JPG, PNG, SVG, AI, EPS, PDF

- Color variations: Full-color, Monochrome (Dark & Light)

- Social Media-Ready Formats

Thank you for your attention!

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If you are interested in working with me on your project, please feel free to contact me:

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s.o.rovner@gmail.com