Visual Design and Animation for Orange App

Sign, a company empowering nations to adopt blockchain and unlock crypto for all, was developing the Orange App, a platform now home to a thriving community of over 100,000 users. I led the visual direction for the app, designing and animating key interface moments including onboarding screens, success states, badge upgrade screens, and more. I also designed and animated the landing page.

The goal wasn’t just to create visually appealing designs. It was to make the experience relatable to the community, speaking their language through thoughtful visuals and purposeful animation. Every motion was designed to motivate, celebrate progress, and enhance user delight, resulting in a seamless and emotionally resonant experience. I brought each interaction to life, ensuring that the Orange App didn’t just look good but felt good to use.