Graphic Design for Packaging and Marketing

Michelle Harp

Graphic Designer
Packaging Designer
Print Designer
Adobe Illustrator
Adobe Photoshop
Overview: This project focused on designing a booklet and specialty chocolate packaging for Skugga’s bean-to-bar chocolate classes. The deliverables were created to enhance the educational and marketing experience, reflecting the farm’s commitment to craftsmanship and sustainability.
Deliverables:
Class Booklet:
A thoughtfully designed booklet providing step-by-step guidance on the chocolate-making process.
Included illustrations, detailed instructions, and space for participant notes.
Take home class booklet
Take home class booklet
Take home class booklet
Take home class booklet
Chocolate Packaging:
Unique, specialty packaging to showcase chocolates made during the classes.
A design that reflected Skugga’s farm-to-bar philosophy, incorporating local Thai influences and natural aesthetics.
Custom chocolate label
Custom chocolate label
Custom chocolate label
Custom chocolate label
Custom chocolate label
Custom chocolate label
Impact: The project enhanced Skugga’s ability to market their classes while creating memorable and engaging experiences for participants. The designs strengthened the farm’s brand identity and underscored their commitment to quality and sustainability.
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