It includes five episodes with different storyboards. We have created these animated episodes. We modelled the characters and created everything from scratch.
📌 Case Study: Immersive 3D Table Projection Dinner Show
Category: Entertainment · Hospitality · Immersive Experiences
Platform: In-Restaurant Projection System
Project Type: 3D Content Production & Experiential Media
Project Overview
This project is an immersive dinner-table entertainment experience designed for restaurants looking to elevate customer engagement. The concept transforms ordinary dining tables into animated storytelling surfaces by projecting high-quality 3D movies directly from above onto the table.
Instead of passive background visuals or screens, guests experience a theatrical, interactive-feeling show that unfolds on their table while they dine, creating a memorable and shareable experience.
Our role was to design and produce a collection of 3D animated films specifically optimized for overhead table projection in live restaurant environments.
The Challenge
Restaurants constantly look for new ways to stand out and create experiences that customers remember and talk about. Traditional entertainment options such as music, lighting, or wall projections often fail to create a truly immersive moment at the table.
Key challenges included:
Designing visuals that work on flat dining tables
Ensuring content remains visible under restaurant lighting
Avoiding interference with dining comfort
Creating reusable, theme-based content for different venues
Delivering cinematic quality without requiring complex hardware
The experience had to feel premium, entertaining, and seamless — not distracting or gimmicky.
Our Solution
We created a library of cinematic 3D dinner-table movies specifically designed for top-down projection.
Each film is carefully composed to align with the physical space of a dining table, using depth, motion, and perspective to create the illusion that the table itself becomes a stage. The animations are timed and styled to complement the dining experience rather than interrupt it.
Restaurants can select different themes and run the shows as part of their service, special events, or signature dining experience.
What We Delivered
Custom 3D animated movies designed for overhead projection
Content optimized for table dimensions, angles, and lighting conditions
Visually rich storytelling that entertains without overwhelming diners
Reusable content packages suitable for multiple restaurant concepts
Seamless playback designed to integrate with existing projection setups
Experience Design Considerations
Special care was taken to ensure the visuals enhance — not disrupt — the dining atmosphere.
Animations respect plate placement and dining zones
Motion pacing is balanced to avoid distraction while eating
Color, brightness, and contrast are optimized for restaurant lighting
Content loops are smooth and non-intrusive
The result is an experience that feels magical yet comfortable, encouraging guests to stay longer and share the moment.
Business Impact
This immersive dinner-show concept helps restaurants:
Differentiate their dining experience
Increase customer engagement and dwell time
Create social-media-worthy moments organically
Offer premium or themed dining experiences
Add entertainment without live performers or complex setups
For restaurant owners, the solution offers a scalable, reusable entertainment asset that can be updated seasonally or themed for special occasions.
Why This Project Stands Out
This project blends 3D filmmaking, spatial design, and hospitality innovation. Unlike traditional projections, the content is purpose-built for the table itself, turning the dining surface into an immersive storytelling medium.
It demonstrates strong capabilities in:
3D animation and cinematic storytelling
Experience design for physical spaces
Hospitality and entertainment technology
Content engineered for real-world environments
Final Outcome
The final result is a unique, immersive dining experience that transforms how guests interact with their environment. By projecting 3D movies directly onto restaurant tables, the experience turns every meal into a memorable event.
This project highlights Cuboid’s ability to create high-impact experiential media that merges digital creativity with real-world spaces.