Verbalate™
Zach Bello
Verbalate is an AI-powered platform designed to help creators, businesses, and educators translate and dub video content into multiple languages.
Verbalate was already live—a functional product with real users, real friction, and a clear ambition: to become the fastest, most intuitive way to translate, dub, and subtitle video at scale.
I didn’t join to redesign from scratch. I joined to push the product forward—refining the workflow, expanding capabilities, and aligning the experience with how translators actually work.
The Problem
The core functionality existed, but the experience didn’t fully support the complexity behind it.
Disconnected brand identity across the product
Workflows felt fragmented and unclear
Editing lacked structure and guidance
Advanced features existed but weren’t intuitive
The system didn’t fully reflect real translator behavior
Verbalate website
Visual Identity
Goal:
Design a seamless, collaborative video translation and dubbing platform that balances AI automation with user control.
Starting with the Editor.
Approach
I worked directly inside the live product—testing flows, identifying friction, and `iterating in real time with the CEO and engineers. Alongside this, I also used AI tools like ChatGPT and Gemini to accelerate the process—breaking down complex workflows, exploring multiple UX directions quickly, and stress-testing ideas before implementation.
This created a fast, iterative loop:
Test → Think → Explore → Refine → Validate
1. Editor as a System, Not a Screen
The editor evolved into a structured workspace—combining timeline-based video and audio interaction, side-by-side transcription and translation, and a clear visual hierarchy that enables faster, more focused editing.
Verbalate Editor
Built-in cues for pacing and readability.
2. Designed for Scale and Collaboration
Collaborative session
The product was restructured to support collaborative workflows, introducing features like contextual comments on translation blocks and a dedicated suggestions panel, enabling teams to review, refine, and iterate together in real time.
Designed in Context
Rather than a linear process, this was an iterative loop—working closely with the CEO and engineers, testing ideas directly in the product. Ideas were tested in context, not in isolation.
Old UI
New UI
From Tool to Guided Workflow
The projects homepage was redesigned to give users better visibility and control, with clearer organization, status indicators, and quicker access to active and completed projects.
Outcome
The result of this design turned out to be a more structured, scalable, and intuitive product with a clearer workflow, a more powerful editor, and a system designed to grow with its users. Verbalate evolves from a functional tool into a guided, intelligent workflow built for real-world use.
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Posted Jun 30, 2026
Redesigned Verbalate, an AI video dubbing SaaS and streamlined the editor workflow with real-time collaboration tools.
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Timeline
Apr 26, 2025 - Jan 29, 2026
