Services: Mobile app design and Website design Duration: 12 weeks Industry: Social media, E-commerce Status: Live

Working closely with product owners and a cross-functional team, I crafted refreshing mobile app designs for Lyvads - a platform that bridges businesses and individuals with creators to generate custom video content, from promotional ads to personalized shoutouts. The platform empowers creators to monetize their influence while helping clients get authentic, tailored video content.

Unreliable collaboration process: Businesses and creators struggled to find a dependable way to connect, negotiate, and establish mutually beneficial partnerships, leading to missed opportunities and inefficient collaborations.

Unresolved content disputes: The lack of a structured dispute resolution system led to frequent conflicts when businesses were dissatisfied with delivered content or creators faced issues with provided materials, causing frustration on both sides.

Complex user journey: Users faced a complicated and overwhelming platform experience that made it difficult to navigate through essential tasks like browsing creators, requesting content, and managing deliverables.

Identity verification risks: Businesses were hesitant to invest in creator collaborations due to the high risk of encountering fake profiles and impersonators, with no reliable way to verify creator authenticity.

Research-informed branding and user experience: I kicked off with deep research and team brainstorming to shape the user experience, mapping everything out through wireframes. After establishing a consistent design system, I crafted three core platforms: an intuitive mobile app, a responsive website, and an admin dashboard to power it all behind the scenes.

Mobile app design: I created a dynamic platform that serves two distinct user groups - creators monetizing their influence and audiences seeking personalized video content. Each feature was designed with real user behavior in mind, focusing on creating natural workflows that feel intuitive rather than forced.

Content Showcase: Think of it as a creator's digital storefront - they can feature up to 5 videos that truly showcase their personality and style. It's like giving potential clients a highlight reel of what they're all about, which has been a game-changer for engagement rates and connection-building.

Request management: Created a seamless system where creators can handle incoming video requests with ease. They set their own prices, choose what kinds of content they're down to create (like promos or shoutouts), and basically run their whole video business from one slick dashboard.

Performance analytics: The platform gives creators a bird's-eye view of how they're performing - think engagement metrics, audience growth, and all those juicy analytics. They can also dial in their niche and industry focus, making it easier for the right clients to find them.

Command center: Created an intuitive settings hub where creators can lock down their account security, fine-tune their content preferences, and manage how they interact with clients. It's all about giving them full control over their digital presence.

Smart discovery feed: Picture a personalized content stream that actually gets smarter as you use it. It surfaces creators based on your interests, interactions, and who you follow - making it super easy to find the perfect creator for your needs.

Video request system: We made requesting custom videos as easy as ordering takeout. Users can browse a creator's offerings, pick exactly what they want (whether it's a birthday shoutout or a product promotion), and get the ball rolling with just a few taps.

Collaboration tracking: Designed a transparent system where users can track their request status in real-time. Whether it's pending, in progress, or ready for viewing, you're always in the loop about where things stand.

Built-in wallet system: Integrated a hassle-free payment solution that lets users load up their wallet and handle transactions right in the app. No more bouncing between payment platforms - it's all right there.

Smart notification hub: Developed an intelligent notification system that keeps everyone in sync. Whether it's a new request, a completed video, or important account updates, users stay informed without getting overwhelmed.

A highly engaging web experience: Building on the app's success, I spearheaded the design of a high-converting website that would serve as our platform's digital storefront. The goal was to translate the dynamic mobile experience into an engaging web presence that effectively showcased our platform's unique value proposition: connecting creators with audiences seeking personalized video content.

Managing all platform activities behind the scene: To round out the platform ecosystem, I designed a comprehensive admin dashboard that served as mission control for operations. The system gave administrators full visibility over platform activities - from monitoring creator-client collaborations and user engagement to managing content moderation and transactions. Built for scale, the dashboard made it seamless for admins to handle user verification, quality control, and performance analytics as the platform grew.

Lyvads: Bridging Creators and Audiences Through Design: Building Lyvads was a masterclass in marketplace design that yielded key insights about connecting creators with their audience. The project demonstrated how thoughtful design can transform social influence into business opportunities while maintaining seamless experiences across mobile, web, and admin platforms. By focusing on distinct yet complementary user journeys for both creators and clients, we created a scalable ecosystem that proves successful marketplaces must deliver clear value to all participants. The platform's ability to balance user needs - making content requests effortless for clients while empowering creators with robust business tools - showcases how strategic design thinking can bridge market gaps and drive meaningful engagement.