MTV Sound of Summer 2022 & Hot Summer 2023

The festival season has come! MTV wanted to get the people nearer to music festivals and as the Social Media Manager for MTV Germany I was responsible for the projects output on social!

My work:

Video Production (e.g. Interviews with music artists, funny shortforms with reality talents)

Publishing the created content on all socials with best outcome (e.g. collabo posts with talents)

With my and my teams efforts we had an huge impact on social media. 2022 we had limited possibilities and still reached nearly 900K Video Views and 1,4M Reach with our Content. In 2023 we had a massive boost due to me having more creative freedom. I could acquiry high quality reality talents for my formats such as Gigi Birofio and Carina Nagel who are known from various reality shows in Germany. 2023 we had over 3 Million Video Views and reached an audience consisting von 2,7 Million people.