Brand Identity Design for Yet Another Coffee
Angelo Argarin
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Posted Apr 1, 2025
Creating a fun brand identity for Yet Another Coffee, a humorous coffee shop that capitalizes their branding with the oversaturation of coffee shops nowadays.
Brand Identity Design for Yet Another Coffee
Concept: Yet Another Coffee is a humorous, self-aware cafe that embraces the oversaturation of the coffee industry with a playful, relatable approach. It positions itself as a reliable, unpretentious option in a sea of trendy cafes.
Mission: To provide good, honest coffee and a relaxed atmosphere without any of the unnecessary frills or pretenses often associated with modern coffee shops.
Target Audience: Individuals who appreciate a good cup of coffee without the hype. This includes students, professionals, and anyone who feels overwhelmed by the constant pursuit of the "latest" trends. They value simplicity, humor, and a down-to-earth environment.
Brand Strategy
Developing Yet Another Coffee’s branding revolves around its humorous and simple approach. The brand’s logo shows a fun handwritten custom type together with a “Meh” face to convey the brand’s message that it is yet another coffee brand. The colors use tones of blue and yellow for a bright and cheerful voice to match the brand;’s personality.
Brand In Action
Social Media Kits
Posters/Marketing