Brand Identity Design for Yet Another Coffee

Brand Identity Design for Yet Another Coffee

Concept: Yet Another Coffee is a humorous, self-aware cafe that embraces the oversaturation of the coffee industry with a playful, relatable approach. It positions itself as a reliable, unpretentious option in a sea of trendy cafes.

Mission: To provide good, honest coffee and a relaxed atmosphere without any of the unnecessary frills or pretenses often associated with modern coffee shops.

Target Audience: Individuals who appreciate a good cup of coffee without the hype. This includes students, professionals, and anyone who feels overwhelmed by the constant pursuit of the "latest" trends. They value simplicity, humor, and a down-to-earth environment.

Developing Yet Another Coffee’s branding revolves around its humorous and simple approach. The brand’s logo shows a fun handwritten custom type together with a “Meh” face to convey the brand’s message that it is yet another coffee brand. The colors use tones of blue and yellow for a bright and cheerful voice to match the brand;’s personality.