Visual Identity Design for Fractional CMO Agency
Valery Nova
Client/CMO4SAAS
June 2025
Project/Brand Identity
CMO4SAAS is a fractional CMO agency for B2B SaaS companies. They work with data, structure, and clear goals — but with a fun, approachable tone.
My task: Create a visual identity that balances clarity with playfulness, and can be reused by the team without a designer.
Solution
My solution: A bold, minimal design system with modular layouts, vibrant colors, and friendly custom stickers. The brand feels sharp and confident — but never cold.
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Posted Aug 29, 2025
CMO4SaaS works with data — but with a fun, approachable tone. I created a design system with modular layouts, vibrant colors, and friendly custom stickers.
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Timeline
May 1, 2025 - Jun 1, 2025
Clients
CMO4SaaS
