This project focused on enhancing user acquisition, retention, and engagement for a global talent-matching platform. Through strategic virality features, content optimization, and funnel improvements, the goal was to drive rapid and sustainable growth while minimizing customer acquisition costs.

User Growth: The platform needed to expand its user base rapidly while maintaining low acquisition costs.

Retention Rates: User retention required improvement to ensure sustainable growth.

Global Campaign Efficiency: Scaling campaigns across diverse markets presented a challenge in optimizing performance while managing costs.

User Base Growth: Achieved consistent 10% weekly growth in user acquisition.

Improved Retention: Boosted retention rates by 30% with optimized UX and content.

Cost Savings: Reduced CAC by 90%, significantly enhancing the ROI of global campaigns.

Lead Generation: Generated 5X more leads monthly, reaching 2,700 leads with existing budgets.

Revenue Impact: Increased sales revenue by 34% through enhanced conversion tactics.

This case study demonstrates the transformative impact of scalable marketing strategies and product enhancements. By combining strategic virality, content optimization, and cost-efficient lead generation, the platform achieved remarkable growth and sustainable global success.