Email Sequence - Baking Course

Email 1

SL: The Gold Mine of Baking

Body:

Hey there, <name>

It’s Hilary.

Did you know that most pro bakers have their little pot of gold, secret arsenal of tips and tricks that allows them to do the things they do?

You know, those delicious, little-known recipes that turn mouths into waterfalls, decorating secrets that make jaws drop.

Knowledge and insights that are normal bakers are denied.

The insider tips that took years to figure out.

Just like they took me years to find, practice, master, and then turn into a business.

You see, I wasn’t always a great baker.

The struggle was so real that I wanted to drop it altogether and focus on other aspects of my life.

But the thoughts of those delicious, beautiful cakes I saw online and on TV kept beckoning me back into the kitchen.

Plus, I didn’t want to see my cakes being ignored by guests, friends, and family.

Deep down inside, I wanted to see jaws drop, eyes popping and mouths watering for my cakes.

Call it egotistical, but I wanted to be appreciated for my efforts. I’m only human, after all.

So, I set out on a mission to discover the secrets of baking and decorating (REAL baking and decorating).

I had many mentors take me under their wings, hundreds of recipes that I got my hands on, and thousands, tens of thousands of cakes baked and decorated over the years.

I got so good at it; I’m now doing it for a living.

Would you like to discover how you can do the same, very simply and easily?

You can do it from your kitchen, with the tools you probably already have in there.

No kidding.

You can find out more here:

<link to sales page>

Happy baking,

Hilary

Email 2

SL: Getting this baking thing handled, once and for all

Body:

Hey, <name>

It’s Hilary.

Do you know what feels amazing?

When you finally become 100% confident in your baking and decorating abilities.

I used to meet up with my friends and neighbors, fellow women just like me, and bake and decorate in one of our kitchens.

It was fun being around them, and the bonding experience was nice.

But when it came to baking, I was always a bit of an outsider.

I didn’t know what I was doing, and I didn’t want to show it.

So whenever my friends were talking about more advanced baking and decorating, I would smile and listen (because I didn’t have anything valuable to say).

Fast forward a few years; I ended up being THE baking and decorating authority in our neighborhood (and beyond).

I became the woman that others are now looking up to.

Not going to lie; it feels great having everyone ask for your opinion on everything baking-related.

People want you to bake the cakes for their parties, baby showers, get-togethers, etc.

We’ve developed a sort of sisterhood (but anyone is included and accepted) where we share all of our insights, secret knowledge, tips, and tricks for incredibly delicious and beautiful baking.

We’re all following the same strategy that I’ve outlined and explained in detail in ‘Bake Decorating: Beginner to Pro.’

It’s a 5-Step System that is meant to do precisely what it says.

Take a beginner baker and turn her/him into a pro.

Quickly, easily, no-hassle, right in your kitchen, with the tools you already have at hand.

It’s not that hard to become an incredible baker… but you do need that knowledge that most advanced bakers are keeping to themselves.

But I decided to share it.

You can check it out here:

<link>

Happy baking,

Hilary 😊

Email 3

SL: How good can a cake be?

Body:

Hey <name>

Ah, that’s the question I used to ask myself so often when I was growing up.

Also, as I was learning and cracking the code on the whole baking and decorating thing.

I would see these amazing cakes at expensive restaurants (whenever we afforded a night out at one of those).

Or on TV, where fancy European master bakers would present us their newest masterpiece.

On the rare occasion that I DID get to taste one of those cakes, oh my… Heaven.

Heaven on a plate.

‘This is the best cake ever!’ I would say…

Before another one would show up a few weeks later, to sweep me off my feet yet again.

‘No, THIS is the best cake ever!’

Ah, and then there was me, having to persuade my guests to finish the slice of cake that I baked, so I didn’t feel completely embarrassed about my skills.

What a mess.

It stings; it does. Having to go through that.

So, when I finally had enough, I decided I needed to change something.

My baking and decorating skills, which were mediocre at best, HAD to be improved at all costs.

And they were.

Now, don’t get me wrong, it took me years of practice and multiple mentors guiding me through every step of the process.

But I did it.

Now, surprisingly (or not), I’m running my baking & decorating business.

And that process I mentioned?

I’m teaching that to everyone who wants to learn how to bake and decorate.

It’s a little-known system called ‘Cake Decorating: Beginner to Pro.’

And you can find it (as well as everything about it) here:

<link>

It’s exactly what I would’ve wanted to have myself when I was still struggling.

Now you can have it.

Check it out; it might very well change your life.

Take care,

Hilary 😊

Email 4

SL: The baking that could bring world peace

Body:

Hey there, <name>

It’s Hilary.

You already know that I’m a massive baking and decorating fan.

Well, ‘fan’ would be an understatement, actually, but you get the point.

You know, it’s always nice when people are complimenting you on your baking skills.

When you’re always one of the top bakers, people seek out for their birthday parties, baby showers, and gatherings.

That sounds pretty good, doesn’t it?.

You know, a lot of fellow bakers have told me the same thing. They loved the idea.

They came to me, asking how they can start baking and decorating the kinds of cakes that people not only will love…

But that people would be willing to pay for it.

Some serious money, by the way, not pocket change.

Well, I got tired of answering the same question again and again and again.

But I still wanted to help people with their baking.

So I put together this brand-new and seriously powerful 5-Step Baking and Decorating System.

It’s called ‘Cake Decorating: Beginner to Pro’ and designed specifically to help amateur bakers take their craft to the next level.

It works even if you’ve never baked a cake in your entire life.

If you’re intermediate, there are a lot of little tips, tricks, and personal insights that you probably won’t find anywhere else.

It won’t be around forever, by the way (not at this price).

So I suggest you get it asap before I bump it up.

After all, I’m giving my secrets away for pocket change here…

<link>

Please go check it out,