Brand concept: AFLALO 🥃🤍 Yael Aflalo

Brand concept: AFLALO 🥃🤍

Yael Aflalo (the founder behind Reformation) just self-financed a new label out of a SoHo cast-iron building — so I sketched what its packaging language could look like.

Direction: quiet luxury over embellishment. Lowercase serif wordmark with one subtle connecting ligature, an interlocking "A" monogram, and a bone / espresso / camel palette pulled from the brand's own near-black, minimal aesthetic.

Foil-stamped mailers, linen ribbon, leather swing tag — every shot generated end-to-end in Higgsfield.

Concept exploration only, not affiliated with or commissioned by Aflalo — just a study in packaging as brand voice.