Bluebell Health | Webflow to Framer

Our migration of the Bluebell website from Webflow to Framer involved over 20 pages, and resulted in significant improvements in speed, SEO, and ease of updates, all while enhancing the overall aesthetic.

🌍 Market: Australia.

⭐️ Industry: Healthcare.

🔗 Website link: https://bluebell.com.au/.

📅 Timescale: 2 Weeks.

Bluebell Health is a leading Australian healthcare provider dedicated to improving well-being through innovative, personalized care. Offering a range of services from chronic condition management to telehealth, Bluebell combines advanced healthcare technology with a compassionate approach to ensure optimal health outcomes. Their platform makes healthcare more accessible, empowering individuals to take control of their health.

The migration of Bluebell's website from Webflow to Framer involved a comprehensive process to ensure both functional and aesthetic improvements. This transition spanned over 20 pages and focused on several key objectives, including enhanced site speed, SEO optimization, and simplified content updates. Here's a breakdown of the specific steps involved:

Initial Audit & Analysis: The first step was a thorough audit of the existing Webflow website. This involved reviewing all pages, identifying performance bottlenecks, and assessing SEO performance. The audit also looked at the content structure to plan for a smoother transition and future scalability.

Template Creation & Design Refinement: We created a Framer template that aligned with Bluebell’s brand identity while ensuring maximum flexibility. The design was further refined to improve aesthetic appeal, ensuring that the site was visually modern, user-friendly, and responsive across all devices. We enhanced the design elements with Framer’s advanced tools, adding custom interactions and animations for a more dynamic user experience.

Migration of Content & Pages: We carefully migrated over 20 pages from Webflow to Framer, ensuring that all content, including text, images, and multimedia, was transferred accurately. Each page’s structure was mapped out to retain its original intent, while optimizing it for SEO and ease of future updates. We also worked on simplifying the content structure for better manageability in Framer.

SEO Optimization: One of the key focus areas was improving the website’s SEO. We optimized meta tags, headings, image alt text, and URLs, making sure the new website followed the latest best practices for on-page SEO. Additionally, we implemented Framer's built-in SEO features to further enhance the site’s visibility in search engines, ensuring better rankings post-launch.

Testing & Quality Assurance: Before launching the new website, we conducted extensive testing to ensure everything was functioning as expected. This included cross-browser testing, checking for broken links, ensuring all interactive elements worked properly, and verifying responsiveness across different screen sizes. We also conducted user testing to ensure a seamless experience for site visitors.

Final Review & Client Approval: Once all the pages were migrated and optimized, we conducted a final review with Bluebell to ensure that the new website aligned with their vision. This involved making any final tweaks to design, content, and functionality based on their feedback, ensuring full client satisfaction.

Launch & Post-Launch Support: After receiving approval, the website was officially launched. We provided post-launch support to monitor the site’s performance, ensuring everything ran smoothly after the migration. This included addressing any issues that arose and offering training on how to manage and update the site moving forward in Framer.

The migration to Framer delivered substantial improvements in site speed, SEO performance, and overall user experience. The client now benefits from an easy-to-update website with enhanced functionality and a polished aesthetic, ready for long-term growth and optimization.