STLLR Gold | Redesign & Framer Development

Ditych Agency

Prototyper
Framer Developer
Framer Designer
Figma
Framer
HubSpot

Overview

Redesigning and developing STLLR Gold’s website using Framer, alongside crafting compelling emails and marketing materials to strengthen their brand identity.
🌍 Market: Canada.
⭐️ Industry: Mining.
🔗 Website link: https://stllrgold.com/.
📅 Timescale: 2 Months.

About client

STLLR Gold Inc. is a Canadian gold exploration and development company focused on advancing high-potential gold projects in key mining regions. With a strong portfolio and a commitment to sustainability, STLLR Gold aims to unlock value through responsible exploration, efficient development, and strategic growth. The company is dedicated to becoming a leading player in the global gold industry, driving long-term shareholder value while contributing to the Canadian mining sector.

Work process

The website redesign process for STLLR Gold Inc., along with its integration with HubSpot, involves several key stages aimed at enhancing user experience, improving functionality, and streamlining marketing automation efforts. Here are the main steps involved:
Needs Assessment and Planning
Current Website Evaluation: A review of the existing STLLR Gold Inc. website to identify strengths and areas for improvement.
Defining Redesign Goals: Establishing clear objectives for the redesign, including improving user experience (UX), boosting conversions, and integrating with HubSpot to enhance marketing automation and lead management.
Audience Analysis: Understanding the needs and preferences of the target audience to create a more tailored and engaging design and content.
Speed Optimization: Enhancing page load times for better user experience and SEO performance.
Design Concept Development
UI/UX Design: Developing a modern, clean, and user-friendly interface that aligns with STLLR Gold Inc.'s corporate identity and ensures smooth navigation.
Mobile Responsiveness: Ensuring the website is fully optimized for mobile devices, considering the increasing number of mobile users.
Content Update: Refreshing and enhancing content on the company, its projects, news, and events to attract investors and partners.
HubSpot Integration
CRM Integration: Connecting the website with HubSpot CRM to automatically capture and manage visitor data, enabling better engagement with potential investors, clients, and partners.
Lead Capture Forms: Implementing interactive forms that integrate with HubSpot to collect leads, newsletter sign-ups, and track user behavior.
Marketing Automation: Setting up automated email campaigns, user segmentation, and personalized content recommendations based on website interactions.
Testing and Launch
Cross-Browser Testing: Ensuring compatibility across various browsers and devices to provide a consistent experience.
Performance Testing: Evaluating website speed and HubSpot integrations to ensure smooth operation.
Final Launch: Once testing is complete and any issues are resolved, the redesigned website is officially launched.
Ongoing Support and Updates
Monitoring: Continuous tracking of website performance and user interactions using HubSpot analytics and reporting tools.
Content and Functional Updates: Regular updates to keep content fresh and incorporate new features or improvements based on user feedback and evolving business needs.
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