UX Redesign for Trips Africa
Raymond Ugorji
Overview
Faced with low conversions and high drop-offs during flight searches, I conducted a detailed UX audit, identifying key design issues. By addressing these through a redesigned experience, we increased the flight search-to-reservation rate by 35%, creating a smoother, more user-friendly platform
What is Trips Africa
Trips Africa is a travel platform that connects airlines, bus operators, and payment providers to make booking seamless. Integrated into major banking apps in Nigeria and Kenya, it makes travel more accessible and convenient for everyone
Roles & Contributions
My Role: Product Designer
Contributors: 1 Product Manger, 4 Engineers, 2 Marketers
Timeline: 12 weeks
Project goal
Business goal: Increase search to reservation metrics
My goal: Drive a consistent end-to-end user experience from within the first touchpoint to the last to boost conversion
Technical constraints
API & Widget
Mpesa super app
Airline integrations
Before and after redeisgn
Research
For Trips, I conducted in-depth research beyond the UX audit. I analyzed reviews on the App Store and Google Play to uncover common pain points with competitors, and complemented this with interviews with both users and customer support teams. This helped me identify real frustrations and opportunities to improve the overall travel experience.
From this research, I uncovered three key pain points and framed solutions for each:
Navigation
Pain Point: Users struggled to quickly find relevant travel options, slowing decision-making.
Solution: Simplify navigation and save historical searches to enable quick rebooking.
Trust
Pain Point: Price changes at the end of booking created uncertainty and reduced confidence.
Solution: Build credibility by showing all fees upfront with no hidden charges.
Process
Pain Point: The app either asked for too much information or provided too little about the journey.
Solution: Reframe how information is presented to guide perception and improve the overall experience.
UX Audit
Competitor analysis
UX Audit of the searchflow
Design & Explorations
I designed a few UI concepts for the app and eventually, we ended up combining the best ideas out of every one to create the final concept.
Final designs
Completed design
Design handoff
I collaborated closely with engineers to validate design and copy implementation. Deliverables included hi-fi designs, a scalable design system, interactive prototypes, and detailed screen flows. Through daily stand-ups, weekly demos, and joint review sessions, we ensured accurate implementation and a final product aligned with user needs.
Design handoff spec
Outcome & Results
The redesign delivered measurable impact across key metrics: search-to-reservation rates increased by 28%, while abandonment dropped by 16%. Task completion improved 4X, showing smoother user flows, and support tickets decreased by 25%, highlighting clearer navigation and fewer user frustrations.
Project Key Takeaways
The work is never really “over” — just like the messy design process, iteration continues as users grow and their needs evolve.
Research is a cheat code: it shortens guesswork and sharpens design decisions.
Simplicity isn’t about removing complexity, but about clearing clutter to make what matters stand out.
Feedback and data are the real remedies for driving informed, meaningful design improvements.
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Posted Sep 14, 2025
Redesigned Trips Africa, a travel platform in major banking apps, improving navigation, trust, and booking through research and UX audit.
