Wixify is a ride app project that solves a transport issues that working individuals and students are facing. The project was a transformative experience that underscored the profound impact of thoughtful UI/UX design on user engagement and overall functionality. Crafting an intuitive and visually appealing interface was crucial for ensuring a seamless experience, from onboarding to ride completion. Through extensive user research and iterative design processes, we honed in on user preferences, pain points, and behavior patterns to create a user-centric design that prioritized clarity, simplicity, and efficiency. Implementing a user-friendly navigation system, clear call-to-action buttons, and a visually cohesive color scheme enhanced the overall usability of the app. The end result not only elevated the user experience but also contributed to increased user retention and positive feedback. This project reinforced the pivotal role of UI/UX design in shaping the success of a ride app, emphasizing the importance of understanding user needs and preferences to deliver a product that seamlessly integrates into their daily lives.
Prototype link : https://www.linkedin.com/feed/update/urn:li:activity:6996384057634762752/
Case study link: https://www.behance.net/gallery/175003769/Ride-app-booking-app-UX-case-study
