Social Media Management

Overview:

This project focused on elevating the client's online presence through strategic social. Media management. Aimed at showcasing the artist's work to a broader audience, the initiative involved content creation, audience engagement and analytics monitoring across multiple social media platforms.

Scope of Completed Work:

• Content Strategy Development:

Crafted a content calendar that highlighted the artist's portfolio, u oncoming projects, and behind-the-scenes glimpses, tailored to engage the grow the client's follower base.

• Visual Content Creation:

Utilized tools like Canva and Capcut to design visually captivating po sets that reflect the clients style and brand identity.

• Engagement and Community Building:

Actively engaged with followers through comments, direct messages, and interactive stories, fostering a vibrant and supportive online community.

• Platform Optimization:

Optimized t he client's profiles across platforms for greater visibility and discoverability, incorporating SEO best practices.

• Performance Anlytics:

Regularly analyzed engagement metrics and follower growth to refine strategies, ensuring content resonated with the target audience.

Impact:

The strategic management of the client's social media significantly increased their visibility, leading to a marked growth in followers, higher engagement rates, and an enhanced interaction with the neurodivergent community. This heightened online presence has opened new opportunities, collaborations and sales.

Timeline:

The social media management project was carried out from May 2020 to September 2023 with continuous adjustments to strategies based on performance analytics and evolving goals.

Reflection:

Managing social media for this client reinforced the importance of a cohesive digital strategy in amplifying an influencer's voice and work. This project showcased the power of combining creative content with strategic planning to create a lasting impact on the client's career and online footprint. Witnessing the tangible growth and the opportunities it brought the client was immensely rewarding, underscoring the role of social media as a pivotal platform for artists in the digital age.