Social Media Management

JB Benton

Overview:

This project focused on elevating the client's online presence through strategic social. Media management. Aimed at showcasing the artist's work to a broader audience, the initiative involved content creation, audience engagement and analytics monitoring across multiple social media platforms.

Scope of Completed Work:

Content Strategy Development:
Crafted a content calendar that highlighted the artist's portfolio, u oncoming projects, and behind-the-scenes glimpses, tailored to engage the grow the client's follower base.
Visual Content Creation:
Utilized tools like Canva and Capcut to design visually captivating po sets that reflect the clients style and brand identity.
Engagement and Community Building:
Actively engaged with followers through comments, direct messages, and interactive stories, fostering a vibrant and supportive online community.
Platform Optimization:
Optimized t he client's profiles across platforms for greater visibility and discoverability, incorporating SEO best practices.
Performance Anlytics:
Regularly analyzed engagement metrics and follower growth to refine strategies, ensuring content resonated with the target audience.

Impact:

The strategic management of the client's social media significantly increased their visibility, leading to a marked growth in followers, higher engagement rates, and an enhanced interaction with the neurodivergent community. This heightened online presence has opened new opportunities, collaborations and sales.

Timeline:

The social media management project was carried out from May 2020 to September 2023 with continuous adjustments to strategies based on performance analytics and evolving goals.

Reflection:

Managing social media for this client reinforced the importance of a cohesive digital strategy in amplifying an influencer's voice and work. This project showcased the power of combining creative content with strategic planning to create a lasting impact on the client's career and online footprint. Witnessing the tangible growth and the opportunities it brought the client was immensely rewarding, underscoring the role of social media as a pivotal platform for artists in the digital age.
Like this project

Posted Apr 9, 2024

Boosted client's social presence through strategic content, engagement, and analytics, leading to increased followers and enhanced brand visibility.

Website Setup and Launch for Jax & Lilith
Website Setup and Launch for Jax & Lilith
Email Management System Implementation
Email Management System Implementation
Medical Records Research for Legal Proceedings
Medical Records Research for Legal Proceedings