Sprezzatura Logo Rebrand by Spencer BurneySprezzatura Logo Rebrand by Spencer Burney

Sprezzatura Logo Rebrand

Spencer Burney

Spencer Burney

Brand Design

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Business Management

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Posted Jun 20, 2025

Rebranded Sprezzatura's logo to reflect their philosophy: making the difficult appear effortless.

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Timeline

May 20, 2025 - Jun 2, 2025

Clients

Sprezzatura Management Consulting

Tags

Brand Design

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Business Management

Spencer Burney

Spencer Burney

Visual Designer who gets it done on time and effectively.

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This is a logo rebrand for the management consulting company: Sprezzatura. The CEO was looking for a logo that encapsulated the phrase: "the art of making the something difficult appear easy". She brought up the idea of a duck because on the surface it floats effortlessly, while its flippers work hard on the bottom. I made the ducks head face up to resemble the company's pride. The picture shown is the secondary logo.