Sprezzatura Logo Rebrand

This is a logo rebrand for the management consulting company: Sprezzatura. The CEO was looking for a logo that encapsulated the phrase: "the art of making the something difficult appear easy". She brought up the idea of a duck because on the surface it floats effortlessly, while its flippers work hard on the bottom. I made the ducks head face up to resemble the company's pride. The picture shown is the secondary logo.