Wayve - App Store Screenshot Redesign

Wayve is a goal-tracking app designed to help people understand whether they’re on pace to achieve their goals, not only whether they’re staying consistent.

I redesigned Wayve’s App Store and Google Play screenshots to communicate the product’s value within the few seconds people typically spend deciding whether to download an app.

The original store screenshots showed the interface, but they didn’t clearly explain:

Why someone should download Wayve

What set it apart from other goal-tracking apps

The value of knowing whether you’re truly on track

The listing focused on product screens before establishing the product story.

Rather than leading with features, I built a narrative across 5 screenshots. Each one answers a key question a potential user may have:

Why should I care?

What problem does this solve?

How does it work?

What makes Wayve different?

What insight will I get?

Replaced feature-heavy copy with outcome-focused messaging

Used bold typography to improve readability at store-listing scale

Introduced visual cues that reinforce direction and progress

Created a consistent visual system across all 5 screenshots

Reduced clutter so the interface remains the hero

Built a clearer journey from problem to solution

The client approved the final designs and was happy with the direction and presentation.

The redesign gives Wayve a more cohesive, premium store presence designed to communicate its core value quickly and clearly.

App Store screenshots need to do more than display an interface. They need to answer a simple question before the next listing gets tapped: