Tools: Figma, Canva

Timeline: 48hrs

Based in London UK, BlueNest aims to redefining fashion and lifestyle branding with creativity and a relentless pursuit of excellence.

Objective: To create a high-converting, visually stunning landing page that embodies BlueNest’s mission of redefining fashion and lifestyle branding with creativity and excellence.

Approach: Using Figma, I redesigned the landing page with a sleek black background and white text, accented by strategic pops of color (#FFFFFF, 0D0D0D). The design prioritizes UX/UI principles, optimizing for conversions while showcasing BlueNest’s creative edge

In the redesigned BlueNest landing page, I repositioned the "Jobs Done," "Awards Won," and "Brand Revenue" sections to follow the hero section and precede the "About Us" content. This strategic shift enhances the user journey by immediately showcasing BlueNest’s credibility and impact after the bold hero introduction. Placing these metrics early leverages social proof to build trust and engagement, aligning with their pursuit of excellence, before transitioning into the brand’s story in the "About Us" section. The black-and-white aesthetic with selective color accents remains intact, ensuring a cohesive, conversion-focused flow.

The redesigned BlueNest landing page aligns with their mission to redefine fashion and lifestyle branding through creativity and excellence. Crafted in Figma, it features a sleek black background with white text for a bold, sophisticated look that embodies their innovative spirit. The layout begins with a striking hero section to captivate visitors, followed by a strategic repositioning of "Jobs Done," "Awards Won," and "Brand Revenue" before "About Us." This flow showcases BlueNest’s achievements early, building trust and credibility to enhance user engagement. The redesign benefits BlueNest by optimizing for conversions, improving mobile responsiveness, and reinforcing brand consistency with a detailed style guide. It elevates their online presence, making it more user-focused and impactful, driving higher engagement and potential client interest while proving my design expertise.