Product marketing manager

• Improved sales performance of key product lines offered by the bank by 10% through the development and

implementation of product road maps, targeted new market introductions, vertical segmentation, and sales training.

• Assisted KCB in acquiring new businesses, coorperative societies as customers by organizing successful exhibitions,

coordinating events, and hosting symposiums, growing the company's user base from 3000 to 200,000 in six months.

• Reduced new user acquisition costs by 25% through the administration of social sharing features and streamlining

user adoption, shortened development cycles by 30%.

• Generated 15,000 unique online users, 32,000 page visits, and 17,000 email subscribers in 4 weeks by establishing

social media advertising and campaigns (using Facebook ads, Twitter, and Google SEM).

• Led and managed a cross-functional team of 12 to generate $1 million in sales in 12 months through dedicated

marketing plans and exceptional customer service.