Drawing inspiration from the psychology of basic graphic shapes and their meaning in business and sound's DNA, this concept complements both objects by merging them into one unified visual language.

The soft and fluid forms represent digital transformation. The changing colours are associated with the positive emotions that sound brings to people's lives. In contrast, the bold graphical shapes convey simplicity, reduction, structure, and rhythm. This active presence is well communicated by the fluent animations and dynamic typographic compositions.

The role of videos in the visual language is to enrich the experiences and position DoN as a future-driven omni-channel audio branding agency.