Developing a brand identity for one’s own branding studio is an exhilarating and challenging endeavour. At Fiction, we embraced this challenge, poured our hearts into it, and emerged with a new identity that accurately reflects who we are as a company. It is an embodiment of our values of creativity, innovation, and collaboration.

Our refined positioning as a studio dedicated to helping ambitious ventures establish and strengthen their brands results from years of experience working with high-growth and scale-up businesses. Through this experience, we gained unique insights into the competitive landscape and the critical elements that comprise a strong brand. Our expertise spans a range of sectors, including SaaS, health tech, FinTech, and e-commerce.

We root our manifesto in the belief that innovation is not only about how a product works, but how it inspires people. We believe brands can be a force for good in the world, and we are passionate about helping our clients tell a positive story about their brand that inspires their customers to be their best selves.