The goal of this blog was to write about creating a business plan for an in-home care franchiser. The client is a franchisor that wants to bring traffic to their website through SEO blog posts. Within this ~800-word blog, I was tasked with integrating primary and secondary keywords and internal links to other pages on the website. At the same time, I had to make sure to do quality research so that the writing provided the reader with actual value, in this case, tips for starting a business. I also wrote an optimized title tag and meta description that integrated keywords.

Here, the goal was to write a guest post on a popular blog that highlighted the client and mentioned them in the article without it sounding like a paid advertisement. There are no optimized keywords in this post, however there are various links to high DA sites, as well as internal links. This post required research on the topic, competing companies, and large players in the industry.