Anush N
The Grassroot Lab project was an exciting endeavor involving the creation of a website comprising four essential pages: Home 🏠, About Us 📜, Job Board 💼, Job Submission 📤, and Contact Us 📞. The client's design preference was Neobrutalistic 🖥️, in harmony with their commitment to innovative solutions for complex social issues.
Grassroot Lab is a visionary organization dedicated to addressing complex social issues through a holistic approach. Their mission combines public-private partnerships, cutting-edge technology 🔬, a focus on first principles 🎯, and systemic solutions.
Upgrade user engagement, and impeccably convey Grassroot Lab's core values while infusing innovative element of Neobrutalistic design into the UI while keeping user engagement at the forefront.
We got to know our diverse audience inside out, embodying them in our design choices.
- 🚺 Age: 28
- 💼 Job: Social activist
- 💡 Needs: Seamless job hunting, intuitive navigation.
2. Persona 2 - Mark, Policy Maker
- 🚹 Age: 45
- 💼 Job: Government policy maker
- 💼 Needs: Detailed info on Grassroot Lab's mission and impact.
- Home: The mission's visual showcase.
- About Us: Team profiles and milestones.
- Job Board: Intuitive job search.
- Job Submission: Easy job posting.
- Contact Us: Clear contact info and inquiry form.
- Visualized content placement and navigation elements.
Neobrutalism, known for its bold and minimalistic design elements, was chosen as the design style. This design approach emphasized functionality and clarity.
In line with Grassroot Lab's innovative approach to social issues, Neobrutalism represented strength, honesty, and the willingness to confront challenges head-on. Neobrutalistic allure brought forth by:
⚫ High-contrast palette
⬛ Bold typography
Modernization through micro-interactions and animations:
💫 Animated buttons
🔄 Seamless page transitions
- Enhanced mobile responsiveness.
- Improved form field accessibility.
Inclusivity at the forefront.
Seamless adaptability across devices: - Mobile, tablet, desktop.
Collaboration drove development success:
- Home: A captivating mission statement and visual impact representation.
- About Us: Team profiles and a milestone timeline.
- Job Board: User-friendly job search and filtering.
- Job Submission: Streamlined job posting form.
- Contact Us: Clear contact info and user-friendly inquiry form.
- Post-launch:
- 📈 18% user engagement surge.
- 📉 10% bounce rate reduction.
- 📊 21% conversion rate improvement.
- Balancing Neobrutalistic design with user-friendliness:
- User feedback-driven refinements.
- The art of minimalism with usability.
The Grassroot Lab project is a testament to the power of design in conveying an organization's mission. The Neobrutalistic design enhances clarity and functionality, allowing Grassroot Lab to better communicate their multi-faceted approach to solving complex social issues.
We extend our gratitude to Grassroot Lab for entrusting us with this project and for their unwavering commitment to innovative solutions for challenging social issues. 🙏🌟
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