Improving mobile bounce rates for Honda Motor Europe

Mobile Designer

Web Designer

UX Designer

Figma

Google Analytics

PowerPoint

Digitas UK

Honda Motor Europe

Introduction

Our client Honda Motor Europe (HME) was concerned about their website bounce rates being higher on mobile compared to desktop, especially since the majority of users who visit the site do so via a mobile device.

I was tasked with exploring why this might be the case and what we could do about it.

Limitation: No scope for user testing.

I began by...

Collaborating with our data team to look at what Google Analytics had to say.

Studying the latest Quarterly Deep Dive research conducted by

Dentsu

Conducting a UX audit of key user journeys, utilising insights from data.

Compiling the findings and recommendations into a presentation, categorising the recommendations by usability themes and labelling their level of effort to implement.

A peek at my notes while conducting the usability review

The findings

Once the usability review was complete, I compiled my findings and recommendations into a presentation.

Presenting possible reasons for the poor mobile performance, part 1

Presenting possible reasons for the poor mobile performance, part 2

Recommended action

Example slide showing usability themes, the issues uncovered and recommended action.

The result

Once we uncovered the potential issues, we were able to start working on correcting them.

We worked with our development team to test and implement some quick-win solutions while we made a longer-term plan for tackling the issues that would take more time.