Wasty • Waste Recycling Activities

One-stop-shop mobile application for waste recycling information to ease day-to-day activities of people who have habits and awareness about waste recycling

By providing easily accessible and consolidated resources, Wasty seeks to empower users with the knowledge and tools needed to make environmentally responsible choices in their day-to-day activities. The project is driven by a commitment to fostering a greener lifestyle and promoting a culture of sustainability through user-friendly technology.

Following the delineation of our value proposition, we conducted a quantitative research survey involving over 40+ participants.The aim was to delve into the habits of recycling enthusiasts, understanding how they navigate their daily routines, and discerning their fundamental preferences for a tool that would facilitate and support their eco-friendly activities.

As a distinct phase of our research, we conducted a comprehensive competitor analysis, examining key features and weaknesses across five prominent companies in the field. This analysis served as a valuable benchmark, offering insights into industry trends and helping shape the development of our own unique offerings.

Informed by the feedback obtained from the survey and the insights gained through competitor research, we established a robust understanding of the expectations of eco-conscious individuals.

Utilizing heuristic prioritization, we systematically organized and sorted the gathered data. This foundational knowledge guided the initiation of our information architecture, enabling us to envision the application's scale with a comprehensive bird's-eye view.

During this stage, we transitioned into the creation of Medium-Fidelity Wireframes for the application. Focusing on the most crucial modules and user journeys, these wireframes serve to elucidate the envisioned platform, providing a tangible representation of the application's structure and functionality.

Upon completing the wireframes, we crafted a style guide for the system, aligning it with the industry's vision. This involved selecting a cohesive font style system, creating a harmonious color palette, and structuring the primary components system within Adobe XD. This style guide serves as a foundational reference, ensuring a consistent and visually appealing design across the entire system.

At this stage, we transitioned into crafting High-Fidelity Mockups, infusing them with colors and polishing the design for a more refined style.

Simultaneously, we developed a full-scaled prototype of the app, allowing for a comprehensive exploration that can be experienced by downloading the project. This phase marks the convergence of design precision and interactive functionality.

To conclude the project, we created a promotional marketing webpage, revisiting the design thinking process to effectively showcase the app's functionalities and promote its features. This final step ensures a cohesive and impactful narrative for potential users.

The Wasty project, from its inception to culmination, epitomizes a journey focused on sustainable innovation.

Beginning with a clear vision to streamline waste recycling information, the project progressed through meticulous research, competitor analysis, and wireframing, culminating in the creation of high-fidelity mockups and an interactive prototype.