DME Flow is a workflow automation platform for durable medical equipment providers. While the backend was powerful, the original interface created friction, delayed time-to-value, and slowed adoption. After a full product design, DME Flow now converts faster, reduces support overhead, and doubles automation throughput.

2× Faster Automation Setup → Users build workflows in minutes, not hours

+82% Workflow Completion Rate → More claims filed = more revenue per provider

37% Fewer Support Tickets → Lower overhead and faster onboarding

Simplified Workflow Processes → Reduced user frustration, increased retention

Clearer IA & Microcopy → Helped new users activate without assistance

Despite the product’s power, the interface was hurting adoption and slowing revenue growth due to three core issues:

The original interface exposed too many steps, logic conditions, and edge cases—leaving users overwhelmed and frustrated.

Admin teams needed hours to onboard and weeks to fully adopt the product.

With inefficient UX, it took too long for users to complete their first automations—slowing billing cycles and hurting client retention.

Missed automation setups meant missed reimbursements and lost revenue.

The platform didn’t visually or functionally communicate its advantage over legacy systems or other DME solutions.

It looked like just another form-filler—when in reality, it was the first no-code automation tool built specifically for DME businesses.

We redesigned the automation builder to reduce steps and make conditional logic visual and intuitive—users could now build billing flows in minutes, not hours.

The new layout separated workflows, analytics, and shipping logic into focused zones—cutting user confusion and time spent hunting for features.

We added microcopy and help tooltips to remove guesswork from field inputs—reducing support tickets and helping staff complete their first automation without outside help.

2x faster automation setup → reduced admin time, faster reimbursements

80% workflow completion rate → more claims filed, more revenue per use

30% drop in user support tickets → lower costs and smoother onboarding

When users can get value within minutes, they stay longer and upgrade faster.

We translated 20+ touchpoints into an interface that felt like 5 steps—turning chaos into clarity.

A redesigned UI positioned DME Flow as the modern replacement for bloated legacy systems—without saying a word.