Founder voice and lifecycle email for a B2B SaaS
Sabin Mainali
Calilio is a B2B SaaS business phone system. I write for it in two voices: the founders' and the company's.
Founder voice
Managed the LinkedIn profiles of Calilio's founders.
Wrote the welcome email that every new sign-up receives in the co-founder's own voice.
Lifecycle and campaign email
Wrote over 60 lifecycle and transactional emails: welcome, first payment, number purchase, document requests, password and cancellation.
Sent campaigns in Brevo: 18,000 emails in July and August 2025.
How I learn a voice
I work closely with Calilio's sales and support teams and with customers directly, so the copy uses the words customers actually use, not a generic brand voice.
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Posted Sep 24, 2026
Founder LinkedIn profiles, a co-founder welcome email and 60+ lifecycle emails for Calilio, a B2B SaaS phone system. 18,000 emails sent via Brevo.
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Timeline
Jul 1, 2025 - Aug 31, 2025
Clients
Calilio
