Halfdays is a contemporary outdoor brand tailored for today's women. Opting for the Collection Landing Page, we embarked on A/B testing to enhance the conversion rate (CVR) compared to their existing Product Collection LP.

As a UX/UI designer working towards improving the conversion rate (CVR) for Halfdays' Collection Landing Page, my contributions were multi-faceted:

User-Centric Design: I prioritized understanding the target audience's preferences, behaviors, and pain points. By conducting user research and gathering feedback, I ensured that the design resonated with the modern woman's needs and preferences.

Simplified Navigation: I streamlined the navigation flow to ensure that users could easily find relevant products and information. Clear and intuitive navigation paths minimized friction and encouraged exploration, ultimately leading to higher engagement and conversions.

A/B Testing: I collaborated with the team to design variations of the Collection Landing Page and conducted A/B testing to identify the most effective design elements and layout configurations. Iterative testing and refinement allowed us to continuously optimize the page for improved CVR.

By incorporating these strategies and leveraging user-centered design principles, my contribution as a UX/UI designer played a crucial role in enhancing the Collection Landing Page's performance and achieving the goal of improving CVR for Halfdays.

Following the implementation of the UX/UI design enhancements on Halfdays' Collection Landing Page and the subsequent A/B testing, the outcome demonstrated a significant improvement in the conversion rate (CVR) compared to the previous Product Collection LP. The streamlined navigation, visually appealing design elements, and user-centric approach contributed to higher engagement and more conversions.

Specifically, the updated landing page saw a notable increase in user interactions, including longer session durations, higher click-through rates on product offerings, and increased engagement with CTAs.